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Buildings must be adaptable furniture alsoIn this case Citi will increase its market share of 9The run on small models was almost generalBut for the moment it is too early to sayGive the place individuals and their trustBut this challenge they address in dispersed orderInstead of one hundred fifteen or twenty years ago and university laboratories ParisI VIII XIIIVincent Peillon denounced the back consultationsThis resolution is subject to the approval of the mergerStandard practice for decades in the sectors of cosmetic or fashion, the "shop in shop", these spaces dedicated to a brand in department stores, mass merchandisers and malls, start in the field of new technologies. In the wake of the firm to Apple and its famous "apple corners", the brands of the high-tech public interested more in this form of distribution, to strengthen their proximity to the client. The most often in partnership with large chains and specialty stores.
Apple, which launched its first "corners" in Europe in May 2007, there are now 120 "shop in shop" in Europe, including 18 in France in FNAC stores. An implementation which complements that of its own stores: the next Apple Store to open in France at the Carrousel du Louvre in 2009.
HP, the world number one for the PC, also decided to reinforce its presence in the large distribution. The presentation of his "shop in shop" hosted in the famous large London store Harrods, manufacturer, already implanted in a just over 3,500 points of indirect sales in Europe, unveiled its intention to expand this type of large signs partner spaces. "We currently have a hundred of these spaces dedicated to the HP environment and we are building on 150 by the end of the year," said Eric Cador, General Manager of the "personal system group" division of HP for the area Europe, Middle East, Africa (Emea). To do this, HP plans to forge new partnerships in key European countries, in the image of those already concluded with the FNAC, Dixons, Saturn or El Corte Ingles.
In the consumer electronics industry, Sony is obviously too part: via traditional distribution network (multispécialistes, large surfaces, stores...), but also through its stores in own name, Sony Style, the Japan, the United States, Ireland and Paris soon: the first store of the Japanese consumer electronics giant will open year on nearly 1,000 square metres avenue George V. His Korean rival, Samsung had already tried the experience of a "show room" in the neighbourhood of the Opera in Paris, but this store was not selling. And the French subsidiary reflects again on the concept: "we are working with all channels of distribution in France and we move with them," said Jacques Mollet, Executive Vice President of Samsung Electronics France.
A range of products
However, the France distribution remains relatively traditional with well differentiated circuits and relatively little change in recent years. If it is via e-commerce sites which can also accommodate a "shop in shop" virtual. French delay is explained by the fact that hexagonal distributors prefer to propose a very wide range of products and do not want to depend too much on trademarks.
Always in the field of consumer electronics, LG Electronics on the other hand chose option "kiosk", demonstration of square metres located fifteen spaces in shopping centres. "We have already signed with 31 major commercial centres in France, and we expect 15 new settlements by the end of the year," said Eric Surdej, Executive Vice President of LG Electronics. LG kiosks will be similarly equipped year next interactive modules with Bluetooth connection to present the products to consumers.
