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Students it is true to invest in bottomThe two events have no direct relationshipaverage Joe is not more on his associatesHowever they are more offensive on AccorThe workload became too heavy for a branch to two peopleToday it accommodates all kinds of various productsThis is that promises us a difficult future5 closer to the otherwise impressive levels of its competitorsBarnes Noble... According to the new indictmentSo the success of his entrepreneurial projectLess than a week after the launch of the offer of Orange Unik, SFR yesterday made a response to customers who might be tempted to switch to the offerings of voice over Wi - Fi to its competitor. The second French mobile operator has announced the launch in April 2007, an offer of unlimited telephony to fixed for calls from a mobile home or nearby. Named "happy Zone", this option will be charged 15 euros per month in addition to the package. It began yesterday in two departments (the Bouches and the Haute-Garonne) tests where SFR hope to convince 10,000 clients. "Our strategy remains focused on the mobile phone, allowing continuity of use through a personal object", explains CEO, Frank Esser.
Unlike the Unik of Orange mobile or the Twin of Neuf Cegetel, the call to home does not switches on a Wi - Fi network but remains on the mobile network. More technical tariff convergence, the offer of SFR therefore does not require to change telephone or Internet access broadband. That is why, SFR is priority "the 13.5 million households who do not have ADSL". The 12 million homes already equipped with ADSL or cash to do so, "why should they change the mobile for a Wi-Fi/GSM without tariff advantage", asks the operator.
SFR follows in this sense the same strategy as Vodafone, its shareholder to 44, now 1 million subscribers to its offer "Home Zone" in Germany and 400,000 in Italy.
ADSL offer in April
Although that "centered" on the mobile, SFR does not matter much overlooked the fixed Internet, weighs 49 of the total market of Telecom and SFR "did address not currently", regrets Frank Esser. SFR will launch its own ADSL offer which will be "competitive in relation to the standard of the market" in April. With online focus, the 46 of customers who already have access broadband from a competitor. Announced Tuesday the acquisition activities ADSL and fixed telephony of Tele2 France is "our strategy in the ADSL Accelerator, has justified the CEO." "With this operation, we are reaching already the objective of the 300,000 customers ADSL that we set for end of 2007".
In doing so, SFR however takes the risk to move in direct competition of Neuf Cegetel offers, which he holds 40.7 of the capital. "There is a clear conflict of interest between SFR and nine on the subject of fixed-mobile convergence," said Cheuvreux. A view shared by Exane analysts: "With its MVNO, Neuf Cegetel comes compete with SFR on the mobile telephony market, and soon SFR will do the reverse movement, by entering the residential ADSL market." But for Frank Esser, the union does not necessarily force. "Neuf Cegetel with a strong brand in the fixed and we in the mobile, we will earn more by conducting a separate battle", believe.
While the much speculation on a possible takeover of Neuf Cegetel, SFR found that its 40.7 stake was "a very good investment" and "optimal". "We do not want to climb to 100, continued Frank Esser. If you should never say never, our strategy is not to have our own fixed network. "He also said recently declined offers of sale on the part of other Neuf Cegetel shareholders, including the stock exchange is planned for the end of the month.
