The film begins to feel the first effects

The music suffers ten years. Television series are the victims in recent years. The film begins to feel the first effects. Downloading illegal and free works on the Internet affects the cultural industry, with the notable exception of books. Internet "pirates" continue to be actively pursued. The founders of the illegal download site The Pirate Bay are to be sentenced to a year of firm imprisonment and to pay a fine of EUR 2.7 million to several majors of the disc and the cinema. France, the Bill creation and Internet, which provides for the sending of two warnings to the pirates before the suspension of their access to the Internet, will be discussed Wednesday after having been rejected by surprise in the National Assembly.

In theory, hackers have more smile to the lips and legal downloading sites should finally be able to develop. Strange echoes from the past. During the closure of the Napster music-sharing site in 2001, there was already the same music. And in 2005, when another Exchange site, Grokster, was forced by the Court to put the key under the door, it was once thought that hackers had been put out of harm. Illegal sites closed but new technologies emerge, to download large files faster. Nothing done there.

Users decide alone. They don't want to buy a full CD when a single title of interest. They are unwilling to wait that a television series aired in the United States is scheduled for France one to two years later. And they do not want to wait for six months that a film so on DVD to watch it at home. They respect the chronology of the media by the film industry or the good old CD of the music majors. This is no longer industry which sets the rules of the game but pirates consumers.

The majors are struggling to find good replica and are still too dependent on the economic model of the golden age of the disk. At the time, it is not they who find good parade, but the computer industry and a start-up. In five years, Apple has become the largest seller of music on the Internet, before the Wal-Mart, the world number one sign of the distribution. After to be slapping sell their catalogue to sites online to quickly bring money into funds, cultural industries attempted to become in turn of the distributors of content by launching common platforms (Pressplay, MusicNet...) without success.

The central question of the economic model remains whole. Should resign himself to a free broadcast music, or movies that it would fund by advertising In this context, the majors have invested in giants of the Net, such as MySpace or YouTube through common companies.

But the alleged Internet advertising eldorado is evaporating with the crisis. Young society SpiralFrog, who wanted to finance the downloading of music by advertising, put the key under the door last March, fault finding an economic equilibrium. France, Deezer online radio do not find economic balance on the only advertising earnings and turned to a model pay on mobile phones and radios connected to the Internet.

And then fully advertising models have the disadvantage of further hide the value of the content, music, film, or information for the consumer.

Are two solutions. The first is to push to the development of legal offers more simple and user friendly. Apple, with the applications sold on his iPhone phone, showed that people were willing to pay if the price is low, the simple act and attractive interface. The other runway is partnering with operators and other industry to offer mobile phones such as Nokia with unlimited download, USB keys or memory preloaded music cards. By linking music dematerialised in a new medium, unable to download illegally. Monetization of content on the Net through probably a closer alliance, or even a merger with the container terminal. It is the most important lesson that we issue Apple.